RKF Productions is developing a pioneering event in the state of Rio de Janeiro: the Ohana Festival.
We created the brand’s visual identity for an event that will bring together a Hawaiian canoe championship and a festival of music and experiences.

The proposal is to transform the beach into an environment of competition, but also of great unity among athletes and the feeling of fraternity in the sport, hence the name Ohana (which in Hawaiian culture means “family”). Additionally, we designed a very cheerful, youthful, modern visual that conveys the sense that the event is not only for athletes but for everyone who wants to participate, live the “ohana” experience, and enjoy the festival.