Gaia Geotecnia
Consultancy
Location: Minas Gerais – Brazil
Year: 2022
Specializing in consulting and technical analysis for mining and engineering companies, Gaia Geotecnia operates throughout Brazil and is headquartered in Minas Gerais.
It was through these values that we created the entire brand, including the logo and visual identity. The brand’s proposal, quite challenging, is to generate value by providing high-quality, modern technical services focused on technology and a futuristic vision, while also conveying a humanized and friendly approach.
The idea is to present a brand that gives clients the feeling of a high-quality, modern technical service focused on technology and a futuristic vision, while also being accessible to its clients through humanized service.
We selected colors that make sense for the brand, inspired by natural elements and slopes. Earthy tones represent the soil, and indigo blue represents water. The sober tones add elegance to the brand and make it stand out in the market.
Based on the defined visual identity, we created stationery graphic materials (business cards, letterheads, envelopes), digital displays (icons and social media artwork), as well as applications on work materials, such as PPE and uniforms.
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