Specializing in hardware for gamers, A Plus Tech hired us to create an identity that emphasized speed, quality, added value for its consumers, and connected people passionate about technology and the gaming universe. The idea was to present a modern brand in the IT industry without appearing clichéd.

We designed a unique font for the letter “A” to make it stand out and incorporated the use of a laser sight to create a gamer connection. The colors and the presence of gradients in the brand’s visual identity, as well as the social media branding, represent the young audience and connectivity.