After developing the visual identity for Carla Leite Photography, she approached us to create the identity for another segment of her business: children’s parties.

With a completely different proposal from the previous project, the idea was to translate the feelings of joy, childhood, energy, creativity, and playfulness into her identity. We used cheerful colors, but in pastel tones, to convey a higher value to the brand. The typography used, with rounded shapes, is perfect for the kids’ universe, and the pattern plays with playfulness, creativity, and a lot of fun.

In addition to the visual identity, we also created all the printed graphic materials and layouts for social media.