Vila do Sorvete
Sorveteria Artesanal
Location: Rio de Janeiro – Brazil
Year: 2023
“The trendiest (and tastiest) ice cream shop in your area.”
Vila do Sorvete is an artisanal ice cream shop with physical stores throughout Rio de Janeiro, delivery service, and a significant presence on social media and in inspiration profiles for ice cream shops and gelaterias in Brazil.
The brand’s proposal is to be youthful, delicate, and Instagrammable, connecting with its audience’s profile and sparking a desire not only to eat but to enjoy, comment, and share with friends, creating an experience for its customers.
Concept
Created in collaboration with the owner of the company, it was developed with a dynamic visual language. We focused on elements to create a colorful, fun, and highly versatile brand.
We designed the entire visual identity (elements, icons, and patterns), printed and digital menus, packaging, social media content, and developed the brand’s visual identity manual within a universe that caters to diverse audiences (from children to young adults) and delivers a modern, trendy proposal for social media.
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