Real Café is a café and emporium space created by a couple who, after many travels around the world, envisioned bringing the best of coffee and chocolate to a cozy location where customers can work, study, or hold meetings.

When we started this project, the clients already had a basic idea and wanted carv.design to help create the brand. With the naming defined, we decided to combine the idea of a royal crown with the splash movement of a sugar cube falling into a cup of coffee to create the symbol. The chosen typography is cursive, cheerful, and welcoming, and the color palette consists of shades of brown, beige, and orange, emphasizing the visual, olfactory, and sensory experience of the space designed for coffee lovers.

In addition to the entire visual identity, we developed the website and some pieces for the brand’s social media.