Operated by a group with over 15 years in the technology, IT, and gaming market, Abre Alas was developed to be an e-commerce platform for products and to represent the youthful, modern, and digital approach that the sector advocates.

Based on the briefing, we created the identity with a digital typeface, evoking technology, and interconnected the letters to represent the connectivity within the digital universe of its segment. The vibrant colors set the tone for youthfulness and modernity, reminiscent of major minimalist platforms like Google, Microsoft, and Apple.

In addition to the brand’s visual identity manual, we developed graphic materials (business cards) and digital layouts for the website.