Carla Leite is a talented photographer from Rio de Janeiro with over 12 years of experience. She approached us for a redesign of her brand, which was created at the beginning of her career. A specialist in weddings with a minimalist and sensitive eye, the goal was to maintain the design as a logo that conveyed modernity, fluidity, and emotions, while also indicating a more luxurious brand.

We chose Magenta as the typeface for the brand: a fine, light, and fluid calligraphy, worthy of great artists. At the entrepreneur’s request, we used Orator as the supporting font, which brought a lot of class with its typewriter-style letters.

We developed the entire visual identity, printed graphic materials, social media layouts, and the website.